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How integrating your CRM and Unified Comms platform can boost your customer service

Over the past four decades, CRMs have evolved from technical novelties into ubiquitous and extraordinarily rich data repositories, utilised by international behemoths and one man bands alike. Also high up the must-have tech list is Unified Communications (UC) software, the backbone of the modern omni-channel contact centre – the beating heart of any organisation that interacts regularly with a sizeable customer base. UC software enables contact centre agents to connect with customers via multiple communications channels, including voice, video, text, and chat, and switch seamlessly between those channels, in the course of an interaction.

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Access4 | Dec 16, 2021

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How integrating your CRM and Unified Comms platform can boost your customer service

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