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The Access4 Partner Experience Program

We’ve reimagined what it means to partner with Access4. APEX is our newly launched global partner framework built to simplify, empower, and accelerate partner success.

APEX delivers a clear, structured path across four tiers: Assist, Gold, Platinum, and Diamond. It gives you the tools, training, enablement, and commercial advantages to grow on your terms.

Choose Your Tier. Scale on Your Terms

APEX offers four enablement tiers designed to match your ambition.​

APEX Partner badge with a multicolored hexagon logo and the word PARTNER, plus ASSIST text at the bottom

Assist

Access4’s entry level tier for sales-enabled resellers.

Gold Apex Partner badge with APEX logo on the right

Gold

Growing partners
ready to close complex UC and CX deals.

APEX Partner Platinum badge showing "PARTNER" with a gradient hex border and logo on light blue background, Platinum level badge

Platinum

Full-service partners with deployment and support capability.

APEX Partner Diamond badge with a blue gradient hexagonal frame indicating diamond partner level

Diamond

Strategic partners scaling with GTM and commercial ownership.

Why Join APEX?

100% Channel-Only

We never sell direct. You own the customer. We support your brand, never compete with it.

Sell-With Support

Co-selling, scoping, quoting, and demos to help you close more deals.

Sales & Marketing Enablement

Ready-to-use marketing and sales collateral, campaigns, and playbooks.

MDF & Lead Generation

Comprehensive training programs designed to accelerate your pipeline.

Incentives That Matter

Rerates, growth bonuses, and performance milestones that reward success.

Streamlined Onboarding & Certifications

Fast ramp-up, clear enablement, and structured capability paths.

 

How APEX Works

APEX removes traditional spend commitments and replaces them with achievable performance milestones, sales, and technical capability requirements. Growth incentives are tied to real business outcomes.

Upside Rerates That improve and boost your margins as monthly recurring spend increases.

Growth Incentives Based on Net-New MRR performance. Rewards for driving new business growth.

Lead Generation Access to qualified sales opportunities to accelerate pipeline growth.

Community Learning In-person events and workshops for peer learning and best-practice sharing.

Project Management Office Access to PMO resources for complex deployments and multi-stage implementations.

Join the Communication Revolution

Everything You Need to Succeed

We make it easy for partners to scope, quote, pitch, demo, and close deals.

Our wraparound support includes:

  • Partner Success and Growth Managers
  • Professional Services
  • Sales playbooks and GTM campaign assets
  • Engineering and deployment support
  • Co-branded marketing and MDF funding
  • Bids and tenders support

Channel Engagement

Because the channel is about people.

Access4 hosts regular events for our partner community. Become a partner and gain access to webinars, group training, lunch and learns, product roadshows, and our famous annual conference.

APEX. Built for Channel Success

Partner-First — Always

You own the customer. We support your brand, never compete with it.

Innovation Driven

Stay ahead with a world-class ecosystem spanning UC, CX, and UX.

Unlimited Enablement

From onboarding to continuous learning through Academe, we empower your entire team.

Rewarding Commercials

Clear pricing tiers, strong margins, and performance-based incentives.

Strategic Scale

Structured GTM alignment and enterprise opportunity support to help you win.

Discover the Engine Powering Service Providers

Why Join APEX?

Partner-First, Channel-Only

Simplify Selling, Deploying,
and Managing Products

You Own Your Customers

Access Cutting-Edge Products

Everything You Need to Succeed

Partner Events and Networking Opportunities

Frequently Asked Questions 

What Makes Access4 Different to Other Partner Programs?

The APEX Partner Program (Access4 Partner Experience Program) is Access4’s global channel framework designed to reward, enable, and accelerate partner success.  APEX removes complex spend commitments and replaces them with clear, achievable milestones. It introduces upside re-rates, growth incentives, and marketing funds designed to drive mutual success. The program also features the new Assist tier for sales-enabled resellers, improved onboarding, tiered certification, and AI-enabled tooling through SASBOSS®.

Assist – Entry-level for sales-enabled resellers

Gold – Growing partners with established pipelines

Platinum – High-performing partners demonstrating sustained growth

Diamond – Strategic partners achieving exceptional results

Tiers are based on a combination of monthly recurring revenue (MRR), certification completion, and engagement milestones such as marketing participation, deal registration, and retention performance.

No. The APEX program replaces spend commitments with performance milestones, meaning partners earn tier benefits through growth and engagement, not upfront commitments.

  • Upside rerates and growth incentives
  • Market development funds (MDF)
  • Co-branded marketing support and lead generation
  • Streamlined onboarding and enablement through SASBOSS
  • Enhanced certification programs and technical support
  • Partner success management and retention tools

Rerates and growth incentives are tier-based and paid on incremental monthly recurring revenue or milestone achievements. Full details are provided in your APEX agreement and portal dashboard.

The onboarding process varies by tier, but most partners complete initial setup and training within 2–4 weeks. Access4’s Academe team provides hands-on guidance throughout.  Subject to partner resource allocation*

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Whether you’re onboarding your first customer or scaling into enterprise, we’re with you every step of the way.