The Partner Experience Program Built for Growth

Q: What Are the APEX Partner Tiers?

Assist – Entry-level for sales-enabled resellersGold – Growing partners with established pipelinesPlatinum – High-performing partners demonstrating sustained growthDiamond – Strategic partners achieving exceptional results

Q: What Are the Key Benefits of Joining APEX?

Upside rerates and growth incentivesMarket development funds (MDF)Co-branded marketing support and lead generationStreamlined onboarding and enablement through SASBOSSEnhanced certification programs and technical supportPartner success management and retention tools

Growth should not be complicated. APEX makes it structured. Four tiers, Assist, Gold, Platinum, Diamond, each one unlocking the training, tools and commercial upside that gets partners scaling with confidence.

Four Tiers. One Path to Scale.

Every stage of growth has its own tier, its own support and its own reward.

Six Reasons Partners Choose APEX

Your Customer. Always.

We are 100% channel only. We never sell direct. Your customer stays yours, and we back your brand rather than compete with it.

Never Sell Alone

We do not just support the sale, we help you win it. Scoping, quoting, demos, all the way to signature.

MDF and Lead Generation

Funded campaigns, events and content that put qualified opportunities into your pipeline, not just budget in your account.

Training That Moves the Needle

Training designed to close the gap between learning and winning.

Rewards That Add Up

Rerates that rise with you, bonuses for new business and milestones that reward what you deliver.

From Sign Up to Selling, Fast

Structured certification and hands on enablement get partners live within weeks.

What Makes APEX Different

Forget spend commitments. APEX rewards what you actually achieve, sales performance, technical capability and growth milestones you can hit. Every incentive is tied to a real business outcome.

Rerates Built to Reward You
As your monthly recurring spend increases, so does your margin. Straightforward and automatic.

Incentives for New Business Net New MRR is what counts, and what gets rewarded.

Qualified Leads, Ready to Work Skip the search. Opportunities land in your pipeline ready for you to run with.

Real Rooms, Real Knowledge Structured events and workshops for peer learning, built around real experience, not theory.

Extra Hands for Complex Projects PMO resources on hand for the deployments too complex to run alone.

This is where growth begins

Built for Every Stage of the Deal

Scoping, quoting, pitching, demoing, closing. Support built in at every step, so nothing slows you down.

Backing you every step of the way:

Partner Success and Growth Managers
Professional Services
Sales playbooks and GTM campaign assets
Engineering and deployment support
Co-branded marketing and MDF funding
Bids and tenders support

Where the Channel Connects

The channel is about people, not just platforms.

Access4 brings partners together through webinars, group training, informal lunch and learns, and roadshows partners look forward to.

SASBOSS: The engine behind partner success

Why Partners Choose APEX

Channel-Only. Partner-First.

Selling, Deploying and Managing Made Simple.

Own Your Customers. Always.

Stay Ahead With Cutting-Edge Solutions.

A Complete Foundation for Growth.

Real Events. Real Networking.

Frequently Asked Questions

What Makes Access4 Different to Other Partner Programs?

The APEX Partner Program (Access4 Partner Experience Program) is Access4’s global channel framework designed to reward, enable, and accelerate partner success. APEX removes complex spend commitments and replaces them with clear, achievable milestones. It introduces upside re-rates, growth incentives, and marketing funds designed to drive mutual success. The program also features the new Assist tier for sales-enabled resellers, improved onboarding, tiered certification, and AI-enabled tooling through SASBOSS®.

What Are the APEX Partner Tiers?

Assist – Entry-level for sales-enabled resellers

Gold – Growing partners with established pipelines

Platinum – High-performing partners demonstrating sustained growth

Diamond – Strategic partners achieving exceptional results

How Are Tiers Determined?

Tiers are based on a combination of monthly recurring revenue (MRR), certification completion, and engagement milestones such as marketing participation, deal registration, and retention performance.

Do I Need to Commit to a Minimum Spend?

No. The APEX program replaces spend commitments with performance milestones, meaning partners earn tier benefits through growth and engagement, not upfront commitments.

What Are the Key Benefits of Joining APEX?

Upside rerates and growth incentives
Market development funds (MDF)
Co-branded marketing support and lead generation
Streamlined onboarding and enablement through SASBOSS
Enhanced certification programs and technical support
Partner success management and retention tools

How Do Re-Rates and Growth Incentives Work?

Rerates and growth incentives are tier-based and paid on incremental monthly recurring revenue or milestone achievements. Full details are provided in your APEX agreement and portal dashboard.

How Long Does Onboarding Take?

The onboarding process varies by tier, but most partners complete initial setup and training within 2–4 weeks. Access4’s Academe team provides hands-on guidance throughout. Subject to partner resource allocation*

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Join Access4 and Supercharge Your Growth

Whether you’re onboarding your first customer or scaling into enterprise, we’re with you every step of the way.

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