{"id":5127,"date":"2026-08-27T11:43:00","date_gmt":"2026-08-27T10:43:00","guid":{"rendered":"https:\/\/www.access4.com\/uk\/?p=5127"},"modified":"2026-09-02T11:56:16","modified_gmt":"2026-09-02T10:56:16","slug":"meet-the-team-paul-channel-acquisition-manager","status":"publish","type":"post","link":"https:\/\/www.access4.com\/uk\/meet-the-team-paul-channel-acquisition-manager\/","title":{"rendered":"Meet the Team: Paul | Channel Acquisition Manager"},"content":{"rendered":"\n

Quick-Fire Questions and a bit about Cookie!<\/h2>\n\n\n\n
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We\u00a0caught up with\u00a0Paul to learn\u00a0more about his\u00a0role in Acquisitions, what he\u00a0enjoys most about\u00a0working with partners, and why he\u00a0believes Access4 continues\u00a0to stand out\u00a0in a competitive\u00a0market. Paul brings a wealth of experience and a deep understanding of the sector to the Access4 acquisitions team.

His industry knowledge, relationship-building skills and passion for connecting with people make him a key part of identifying new opportunities and supporting the company\u2019s continued growth. Oh\u2026 and let\u2019s clear things up before we get in to it. Everyone knows Paul as \u2018Cookie\u2019, so you\u2019ll rarely hear us calling him by his actual name.

Now, before diving into\u00a0the business side\u00a0of\u00a0things, we also\u00a0put him through\u00a0a few quick-fire questions to\u00a0get to know\u00a0the person behind\u00a0the role!<\/p>\n\n\n\n

\"Head-and-shoulders<\/figure>\n<\/div>\n\n\n\n
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Q. What would your colleagues be surprised to learn about you?\u00a0\u00a0<\/strong>
A. In school I spent a lot of time being allowed to travel with Lancashire cricket club. Lots of travel and an expectation to go professional but found beer instead.<\/p>\n\n\n\n

Q. Describe yourself in three words.\u00a0<\/strong>
A. Sporty, banter, wind-up merchant<\/p>\n\n\n\n

Q. Dream holiday destination?<\/strong>
A. The Maldives<\/p>\n\n\n\n

Q. One food you could eat every day?\u00a0<\/strong>
A. Chinese<\/p>\n\n\n\n

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Insights into Acquisitions with Paul:<\/h2>\n\n\n\n

Q. What\u2019s\u00a0the single biggest advantage an MSP or Reseller gains from partnering with Access4 that they\u00a0don\u2019t\u00a0expect going in?<\/h4>\n\n\n\n

A. The support team from pre-sales, SE and channel \u2013 full team to help win business.
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Q. How does SASBOSS\u00a0actually change\u00a0the day-to-day reality of running a partner\u2019s business, beyond the sales pitch?\u00a0<\/h4>\n\n\n\n

A. One portal that allows them to see insights from their end user spend, products in a singular place.
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Q. What\u2019s\u00a0the most compelling case you make to an MSP or Reseller\u00a0who\u2019s\u00a0sitting on the fence?\u00a0<\/h4>\n\n\n\n

A. The ability to cover every opportunity within our product portfolio. We cover everything and if partners do not have the resource, we assist and can help.
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Q. \u00a0What part of the Access4 partner opportunity do you think is most underrated?\u00a0<\/h4>\n\n\n\n

A. I\u2019d say it\u2019s the AI development work happening at Access4 right now and specifically what it means for partner margins. Not just talking about end-user features. Most MSPs and resellers still think of AI in UCaaS as a customer-facing gimmick (call summaries, chatbots), but the real opportunity is in how it can help partners reduce support overhead and increase ARPU without adding headcount. That\u2019s a much bigger lever for a partner\u2019s bottom line than most people are giving it credit for.<\/p>\n\n\n\n

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Paul\u2019s insights highlight the importance of building strong relationships and creating opportunities that support long-term growth. With years of experience in the telecommunications industry, he brings valuable expertise to the acquisitions team, helping identify the right partnerships and drive success for both Access4 and its partners.

A big thank you to Paul for taking the time to share his experience, career journey and a few fun facts with us!<\/p>\n\n\n\n

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Paul brings a wealth of experience and a deep understanding of the sector to the Access4 acquisitions team.<\/p>\n","protected":false},"author":10,"featured_media":5044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[33],"ac4-products-tag":[],"academe-tag":[],"category-broad":[],"event-tag":[],"industries-tag":[],"partner-tag":[],"pillar":[38],"product-related-tag":[],"themes-topics-tag":[],"vendor-tag":[],"class_list":["post-5127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meet-the-team","pillar-access4"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t